The printing market is developing fast and there is no longer much money to be made in printing “me-too-products”. The only way for you to achieve worthwhile profits is to take your creativity to a new level. Just add 3 dimensional varnish and foil to the printed piece and turn the “standard” into “premium” prints. Your customers will appreciate the innovative approach and accept to pay extra:
European print buyers indicate they are willing to pay a premium of up to 89% over CMYK only for digital print enhancements. Print buyers would accept the highest premiums for textured (89%), foiled (82%), and metallic effects (51%).
With the digital varnish technology, you’ll find it easy to spot coat digital prints, highlight defined areas, or add 3D effects – all of which will help you to offer attractive and vivid print products that provide a tactile experience. What’s more, the combination with the inline hot foiling module iFOIL gives you a wide choice of colours and brilliant effects.
Print service providers were asked: “Compared with digital CMYK, only printing, how much of a premium or percentage increase can you charge for print enhancement?”
Specialty colours (28%), foils (28%), and textured (27%) had the highest percentages of respondents stating that they charged premiums of 50% or higher.