The introduction of the MGI JV3D Evolution created a unique selling point for druckpartner, as well as simplifying the production process. All kinds of applications have become possible, but the ideal job on the MGI JV3D Evolution for druckpartner will typically involve less than 1,000 sheets, with job orders worth between € 200 and € 500. It has also addressed the market looking for new customers for standard offset jobs. Recent larger-scale jobs have involved special effects for a major insurer’s maxicard sent to customers, as well as a major retailer’s personalised birthday card for customers. But the MGI JV3D Evolution is mainly used for smallerscale brochure work, book covers and has opened the door into luxury packaging markets. In addition, it will also have seasonal benefits such as at Christmas.

But the biggest benefit has been opening new doors in advertising, marketing and creative markets. In 2017, druckpartner had more than 200 meetings with companies in these sectors, which is a massive increase compared to previous years, driven by the MGI system investment.

Statements

• “Nowadays, print is taken for granted and it’s not really something that excites or interests many people, particularly those in the advertising, marketing and creatives sector.”
  Peter Zimmermann
, Manager Digital Printing, druckpartner

• “Ultimately, it all comes down to the question of whether the customer wants to spend extra money for special effects. The MGI JV3D Evolution is an important new business driver and has set us apart big time from other companies. There is hardly any competition. And now we’ve brought in-house a lot of work ourselves that speeds up the logistics by around two days per job.”
  Gerd Florian, 
Production Manager, druckpartner

• “If we were able to create more than 200 high quality contacts, looking at our overall customers this is a huge percentage of our customer base and a great success rate. And you never know what will happen in the future – we’re certainly hoping it will be a lot more. Our return on investment could be as little as three years with more throughput.”
  Klaus Schotte, Sales and Consulting, druckpartner

When the only competitive argument on the table is price, it´s inevitably to slip towards impoverishment of the company and strengthen its precariousness. An economic model, which rests only on the policy of the lowest price, is only viable if this low price is offset by very high print volumes, which seems to be a contradiction of the very essence of digital printing. This is why Jacky Gerard decided to move Quick PRINT towards the development of high added value products by offering their customers original, differentiating and customized communication media, while making production gains and maintaining printing quality.

Quick PRINT wanted to incorporate creativity into their business and thus better assist customers by becoming a source of ideas and not just a provider of technical services. So they wanted to differentiate their offering facilitates approaching different customer groups and entering new markets.

With the exclusive MGI technology, Quick PRINT is now able to offer their customers communication media, which incorporate a “third dimension” – that of enhancing their products or their own visual identity in a unique or customised way in relation to the defined marketing targets. The investment gives Quick PRINT a big advantage of competitive differentiation in a market, which gradually discovers the assets of 3D coating technology for digital printing.

Improvements and benefits:

• Production of premium products that can be sold with an attractive mark-up
• Differentiation of offerings facilitates approaching different customer groups and entering new markets
• Offering customers true value-added services
• Ideal extension to the digital production printing systems