Taken this into consideration, new print technologies are being introduced that provide tactile effects, which encourage consumers to touch.
Some evidences suggests that tactile elements of product packaging can even contribute to the overall brand image of a product.
According to the recent researches it is evident that the longer individuals focus on an item, the more likely they are to choose that item and to give it a higher liking rating. If products attract visual attention, consumers are more likely to touch them as well; and if they touch them, they are even more likely to purchase them.
Source: Source: Joann Peck & Jennifer Wiggins; It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuation; Source: Aradhna Krishna, Luca Cian, Nilüfer Z. Aydınoglu ; “Sensory Aspects of package design”; 2017